Entrepreneurship in games

Entrepreneurship in games is hard, especially if you don’t have plenty of contacts and experience on the business side of the industry. Game development is multidisciplinary to the core and competition is fierce. Strictly speaking, no-one needs your products. Platforms and customer’s tastes change all the time. Development takes time and plenty of skills, yet even with a great game, getting any income is far from certain. Customer acquisition without a giant budget is complicated. There are no silver bullets. Most indie game developers never break even.

And yet – games can be very profitable. As an industry, they certainly are. Game business is global by nature, partly because of digital distribution. Few products can scale the way a well designed game can. Great monetisation helps bring repeat customers, that are thrilled to throw more money at their favourite game months, even years on end.

Entrepreneurship in games can also be a lot of fun. You get to work with your own multidisciplinary team, letting your creativity flourish, diving deep in the technology. You learn to understand player behaviour, and have the privilege to engage with an invested community you’ve built. It can all be intensely rewarding. Your learning curve will be steep, but that’s a part of the reward. You’ll be a bit better at it after every game published or killed, every publishing negotiation, every day at your very own game studio.

Here, I’m sharing some of my learnings from running a game company and working closely with game entrepreneurs since 2013.